How we work.

Design, documentation and design supervision. Five stages, defined in writing.

Design Consultants & Client Representatives · Dubai

An engagement with True Build runs through five defined stages, and includes exactly the stages your agreement lists. You know what each stage includes, what it costs, and what you hold when it closes. Most disputes in this industry trace to a single cause: different assumptions about what was included. We remove the assumptions.

The staging is deliberate. You can stop at the end of any completed stage with everything you have paid for in your hands. Clients rarely do. But a studio should be easy to leave, and worth staying with.

Bushra Khokhar and Tariq Ismail working through a project brief at a studio desk, a laptop open over drawings
Working the brief · The studio · 2026
STAGE 01

Concept Design

The direction is set. Layouts, spatial planning, the material and lighting direction, and the character of every space, tested against how you actually live in it.

What you get

A concept package to react to, and a budget band to plan around.

STAGE 02

Detailed Design

The concept becomes drawings a contractor can price without guessing. Plans, elevations, details, schedules and specifications, coordinated into one documentation set.

What you get

A tender-ready set. Every contractor prices the same information, so quotations can be compared honestly.

STAGE 03

Procurement Coordination

Sourcing, quotations and comparisons, organised room by room and released in planned stages. Nothing is ordered before the funds are in place, and nothing is bought without your approval.

STAGE 04

Site Coordination

Design quality is not protected from an office desk. We are present on site, review the work for design compliance, and record every variation with its cost and programme impact before it is approved.

What you get

A written record of every decision, made while changes were still cheap.

STAGE 05

Styling & Handover

The finishing layer. Styling, snagging against the documentation rather than against memory, and a defects liability period with terms agreed in writing.

What you get

A finished home, and the paper trail behind it.

Where our responsibility begins, and ends.

First, what we are not. True Build is your design consultant and your representative. We are not your contractor, and we will not blur the two: every engagement states in writing who contracts whom, who pays whom, and who carries what.

Bushra Khokhar and Tariq Ismail reviewing records together, seen from above on the studio rug
Reviewing the record · The studio · 2026

We do

  • Lead the design, and coordinate every design decision
  • Review the work on site for design compliance
  • Represent your interest in every room we enter
  • Challenge contractors, and protect the budget
  • Explain trade-offs before they become expensive

We do not

  • Take the contractor's liability for workmanship, delays or site safety
  • Guarantee another company's programme
  • Carry hidden margins anywhere in your budget
  • Use the word turnkey

Responsibility is written down before anything goes wrong.

How we charge.

The professional fee covers design and documentation, set to the scale of the work and agreed before anything begins. Design supervision during construction is retained separately, month by month, for the duration of the build. Both exist to protect every other line in your budget.

It is unrelated to contractor profit, furniture purchases or material costs. Our only commercial interest in your project is the fee you pay us, which is what allows us to challenge every other number on your behalf.

See how we charge in detail

Begin with the consultation.

Forty-five minutes with a principal, a written brief, and a realistic sense of cost. The first stage of the engagement, in miniature.